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DebE
Vol. 03  ·  AboutEdmonton ⟵ Delta

Hello -
I'm Deborah.

Etsenake by birth. Omolewa by marriage. Edmonton by choice.

Deborah Etsenake
A short bio

I build digital products by day - frontend work at SCALED, mostly React, TypeScript, and Tailwind, currently shipping a restaurant operations platform called José. By night and weekend, I run a quiet brand identity practice, mostly for faith communities and small founders.

I'm Urhobo by birth, from Delta State, Nigeria. I married into a Yoruba family - my husband Joshua is the reason I'll one day legally answer to Omolewa. Edmonton has been home since I came to Canada for my Master's.

I've been designing for over five years, beginning with materials for my church, and have been compounding ever since: a CalArts specialization, freelance brand work, and the conviction that good design carries meaning beyond decoration.

What shapes the work

A curiosity for people

Long before I cared about interfaces, I was just nosy about people. How they think, why they pick what they pick, what is really going on under a reaction they can't quite explain. I liked it enough to minor in psychology and give the obsession a proper name. It never left - it is still the engine under everything I design, and I am far more interested in the person than in the screen they are looking at.

Design philosophy

My design starts in restraint and ends in empathy. Restraint is the craft - minimal palettes, deliberate type, room to breathe. Empathy is the whole point. There is a verse I hold onto here: “If I have not love, I am a resounding gong.” Beautiful work with no real care underneath it just makes noise and fades. Design built around a person's actual needs is the only kind that outlives the trend it launched in.

Real-world experience

Some of the best design training I ever got was behind a counter at Shoppers Drug Mart. For a stretch, most of our customers were elderly, and serving them taught me what no syllabus could: how to read confusion before anyone says a word, and how much dignity lives in an interaction that never makes a person feel slow or small. I learned customer experience there one person at a time - where “design for people” stopped being a slogan and became a habit.

Three lanes
01

Product & UI/UX

Where most of my energy goes. End-to-end UI/UX for digital products - research, user flows, interface, and design systems (recent: Sous and Sora). I also build what I design, currently frontend for José at SCALED in React, Next.js, and TypeScript.

02

Brand & campaign

Visual identities and campaign systems for small ventures and faith communities. Recent work: The Torchbearers retreat campaign, Project Lazarus (scripture-rooted merch), and Ilé Àdúrà (a Christian retreat guesthouse rooted in Yoruba heritage).

03

Ministry & community

Graphics, admin, and youth coordination at Jubilee Youth Church. Events coordinator for The Torchbearers intercession ministry. Founder of the Beauty and Brains Movement.

CredentialsView full résumé on LinkedIn →
Currently